The 2021 All Access Audio Summit Replay
A Virtual Event, April 21 & 22, 2021 that brought together audio thought leaders and experts from the U.S. and around the globe to share their knowledge and discuss innovations in radio, streaming, and podcasting.
ALL ACCESS AUDIO SUMMIT - A SAFE WAY TO GATHER & LEARN
While an in-person gathering would be optimum to see friends and socialize in person, a virtual event makes the most sense during the COVID-19 pandemic, for everyone's safety.
Low Dough To Attend
No Cab/Uber/Lyft Rides
No Hotel Rooms
All Access 2021 was packed with great content and speakers!
DAY ONE :: Wednesday, April 21st
7:45 AM - 8:00 AM
And your MC's for the ALL ACCESS AUDIO SUMMIT are the fabulous ELLEN K, morning start at KOST/LOS ANGELES and host of the "The Ellen K Countdown" on 4/21 and on 4/22 it's SKYVIEW NETWORKS syndicated star DANA CORTEZ with her own brand of fun!
8:00 AM - 8:45 AM
Bob Pittman One-On-One with Joel Denver
IHEARTMEDIA Chairman/CEO BOB PITTMAN will sit down with ALL ACCESS Pres./Publisher JOEL DENVER to answer YOUR questions. Don't hold back -- he'll be ready to talk about everything, including taking an old radio company and transforming it into a true multi-platform audio company with extensive investments into podcasting; creation of a huge digital platform complete with cutting edge data and analytics for broadcast radio electronic buying platform; and how the company adapted and expanded its live events business to meet the challenges of the pandemic.
BOB will also discuss the role of air talent with the flexibility to broadcast in any market with local music elements, and the creation of the first and only AI system for music analysis and selection using 3,500 data inputs. He'll also address how all of this modernization, including changes in staffing and resources, has been painful but necessary to evolve, "as there is no growth with a static vision." Send in your questions for BOB PITTMAN here.
9:00 AM - 9:45 AM
"Why It Was a Good Thing I Got Fired"
Positive Things Do Happen When "One Door Closes."
That's the topic of the upcoming ALL ACCESS AUDIO SUMMIT session "Why It Was Good To Get Let Go," hosted by top ten talent coach STEVE REYNOLDS from THE REYNOLDS GROUP along former radio GM, now-Life Coach STEVEN OSHIN.
Life becomes different - sometimes what mattered then, no longer is as important now. We'd like to know what good actually came from losing your job.
Why do some people get released from a job struggle to find work, while others land quickly and ultimately grow from their experience? What happened during your unemployment that helped you create a fresh future?
What did you learn about yourself and life that makes you an even better person? What new experiences did you have that make you an even greater talent? We want to elevate your story and offer exposure to decision makers during the ALL ACCESS AUDIO SUMMIT, APRIL 21 & 22.
If you are out of work, or fearful of the next RIF, we'll inspire and motivate you to see times like these as potentially transformative, allowing yourself to turn corners of growth you can't conceive exists.
Share your story and email it to Top Ten Talent Coach/ THE REYNOLDS GROUP's STEVE REYNOLDS firstname.lastname@example.org
10:00 AM - 10:45 AM
NuVoodoo Goes Interactive
CAROLYN GILBERT & LEIGH JACOBS -- The Big All Access Audio Summit Research Presentation: Building better programming, promotions, and marketing for radio while living in the environment dictated by sales and ratings. It's like making aerodynamic changes while flying the plane.
11:00 AM - 11:45AM
Podcasting As A Parachute?
ALL ACCESS VP/Editor, News-Talk-Sports-Podcasting PERRY MICHAEL SIMON -- What happens if you are RIF'd? Can you make a living with a podcast? How does it all work? Hear real life experiences of what works and what doesn't work in the quest for the Holy Grails -- downloads and monetization -- with personalities who have been there. It's content you actually use, no matter what radio format is your specialty.
12:00 PM - 12:45 PM
Production/Imaging - Best Audio You've Ever Heard
Production/Imaging - The Best Audio You've Ever Heard
It's the personality of your radio station, podcast and everything audio! Join K3, Staxx,and John Frost as they host an audio masterpiece theater. Promos, sweepers, and bits worth stealing from the pros who created them. Such great audio, lots of these were repeatedly requested by listeners. Past ideas worth recycling and current audio you've yet to steal!
1:00 PM - 1:45 PM
NIELSEN AUDIO RATINGS - WHY PPM & DIARY METRICS ARE MORE IMPORTANT THAN EVER TO RADIO'S ECONOMIC RECOVERY
Everyone has had a very hard year due to the COVID-19 pandemic. It has disrupted the US economy and disrupted radio listening patterns, not to mention just about all of our daily habits. The Nielsen Radio Ratings data is radio's currency - what can we ask of Nielsen to help rebuild radio's story not just today, but to add to our credibility in the future?
2:00 PM - 2:45 PM
The Changing Dynamics Of Programming Local Radio -- Evaluating What Still Works, What Doesn't Anymore
Exploring the changing dynamics of radio programmers now running stations day to day in other markets. How does this look and is there more of this in store? How are you accomplishing your day-to-day goals and managing resources from air talent to support teams? What's the trick to making your station come off live and local and still have the feel of authenticity?
3:00 PM - 3:45 PM
The Unifying Role of Diversity
While "diversifying" is key to building wealth, "diversity" is key to building a strong now and future for our industry. Is unconscious bias stunting our industries growth? The industry tackles the challenge of lack of diversity, so we dive into the importance inclusion plays in the workplace, on air and on your team to grow ratings, revenue, and brand dominance. This group of experts believes that the secret to higher ratings and revenue is directly affected by the role "diversity" and Inclusion plays in seizing those opportunities.
4:00 PM - 4:45 PM
The Future Of Talent Acquisition & Coaching
As the media landscape has changed dramatically, traditional radio has many different ways to find new talent. The days of a box of air checks full of hungry talent is over. Podcast are the new airchecks, YOUTUBE and Social Media content are the new playgrounds for raw untapped talent. What are programmers looking for from talent today? How does a new talent get noticed? How does the explosion of podcasting play into talent development? And, how can you coach them to become a radio superstar?
DAY TWO :: Thursday, April 22nd
8:00 AM - 8:45 AM
THE BREAKFAST CLUB - A Profile in Community Service & Entertainment
THE BREAKFAST CLUB, starring CHARLAMAGNE THA GOD, ANGELA YEE and DJ ENVY joined iHEARTMEDIA Urban WWPR (POWER 105.1)/NEW YORK in DECEMBER 2010, and took off with huge ratings fueled by authentic entertainment, wit, commentary on life, culture and politics mixed with a heaping helping of humility and community involvement. In AUGUST of 2013, they took the brand nationwide via PREMIERE NETWORKS and have had guests like guests like KEVIN HART, CARDI B, LIL BABY, ED SHEERAN, JENNIFER LOPEZ, JAY-Z, KANYE WEST, NICKI MINAJ and President BARACK OBAMA and then-Presidential candidates KAMALA HARRIS and JOE BIDEN. What's the secret to all of this success? ALL ACCESS Urban/R&B Editor SAM WEAVER has a discussion with them that you won't want to miss.
9:00 AM - 9:45 AM
JACOBS MEDIA Founder/President FRED JACOBS with TECHSURVEY 2021 -- For this year's 16th annual industry-wide study of media and technology, TECHSURVEY 2021 will provide radio broadcasters with a very different look at the media landscape and the audience - thanks to COVID-19.
10:00 AM - 10:45 AM
What The Country Format Knows That Your Format Should Learn
The Country format is connecting with audiences better than ever. Why is that? -- Simple -- It's "What The Country Format Knows That Your Format Should Learn." Advisor to Country Radio JOEL RAAB is joined by WSOC & WNKS/CHARLOTTE OM/PD JOHN REYNOLDS.
And they both welcome our surprise guest: BROKEN BOW RECORDS superstar JASON ALDEAN for this important discussion. They will explore why the Country format is connecting with audiences better than ever on a daily basis. They'll unlock what makes Country special, from the music to air talent presentation, connecting through social media and the special relationship the format enjoys with artists and the Nashville music community.
Specifically, they will explore:
- What are the best ways for talent to connect with the Country audience?
- How much new music is desired by the audience?
- How far back can the music go?
- Is the format about to splinter?
- What kind of social posts are most effective?
- Is radio 'too close' to the Nashville community? Where do you draw the line?
Reynolds will touch on:
- How does Country differ from Top 40?
- Why are Top 40 ratings down and Country ratings strong?
- Does FM Country radio compete with DSPs, or are they complementary?
- What's working and what's not working, and how can you tell the difference?
Jason will touch on:
- Anything and everything he wants to talk about!
11:00 AM - 11:45 AM
COLEMAN INSIGHTS President WARREN KURTZMAN will be joined by EVP/SENIOR Consultants JOHN BOYNE and SAM MILKMAN to debut the results of CONTEMPORARY SUPERSTUDY 3, the firm's annual look at contemporary music appetites among 12- to 54-year olds across the United States and Canada. Findings include the best and worst testing songs, artists, and genres, as well as differences by platform consumption.
12:00 PM - 12:45 PM
Differentiating Starts With Emotions
"Differentiating Starts With Emotions" is LORI's focus for a timely look at Social Media shaped by WFH and so much more. US adults added 1 hour on social media in 2020; Smartphone time overall surpassed 3 hours per day for the first time in 2020 - making it an even more crowded market space to stand out in. Emotions matter for meaningful interaction. Meaningful interaction strengthens loyalty. Learn three different strategies that leads to better, more effective social media content to build an audience, brand (and even revenue) development.
Sponsored by Lori Lewis Media
1:00 pM - 1:45 pM
Resilience In Uncertain Times
Water Is Wet, Fire Is Hot And Life Is Uncertain! - Peter Crone
The only thing certain in life is uncertainty. This past year brought immense hardship to the Radio and Record industries. Touring came to a standstill, radio was strongly impact by losing local programmers, sales, management engineering and on-air talent to national initiatives. Meanwhile, labels downsized local national promo teams leaving countless professionals facing financial loss and heartache as we all strive for whatever a "new normal" really is.
Former music industry promotion executive, now ICBCH-Certified Hypnotist/Life Coach LYNN McDONNELL, author of ALL ACCESS weekly column "The Inside Project," sits down with NAB Hall Of Famer & KLOS/LOS ANGELES radio personality KEVIN RYDER. They will discuss how he overcame the loss of his 30 year career at crosstown KROQ, to bounce back with a vengeance joining KLOS. They will talk about resilience, loss of identity, being true to your authentic self, turning fear into fuel and much more that will have a positive effect on all who watch this insightful session at the ALL ACCESS AUDIO SUMMIT.
2:00 pM - 2:45 pM
NIELSEN AUDIO -- WHAT'S THE FUTURE OF MEASUREMENT AS IT PERTAINS TO RADIO PROGRAMMING?
Radio in the Top 50 markets lives and breathes by NIELSEN RADIO PPM scores. Those markets 51+ are still using Diary methodology. Does the current PPM device help or hurt programming? Many say it's out of step with radio's current needs. Is NIELSEN accurately capturing what's happening and we just don't like the results? Or, does NIELSEN need to update its technology to better sample radio users in all the ways that currently and in the future, more accurately measure radio listening and consumption in all of its forms?
3:00 pM - 3:45 pM
WHO IS COACHING THE COACHES ON COACHING TALENT?
Coaching The Coaches
The topic is "Coaching the Coaches." The art of the talent is recognized by many. The ability to coach, nurture, guide, and motivate talent in a fashion that's mutually beneficial is also an art. This session features internationally known talent coaches who have experience on-air, in programming, management, and talent coaching. They can walk the talk. They'll share how best to coach talent, why talent needs and wants coaching, and why "difficult" talent are created by mismanagement.
4:00 pM - 4:45 pM
VO/Imaging - Our First All-Female VO Panel
The power of VOICEOVER. Join K3, Jen Sweeney, and Rena-Marie Villano as we dive into all things VO. Three of the funniest and most experienced badass women in the field share stories and ideas to get the most out of YOUR voice. Hear their best produced pieces, weirdest VO stories, and the journey behind the mic. They're the voices in our head. Find out why they like living there!