Laura Kutscher joined Arbitron ( now Nielsen Audio) in August of 1998 as a Senior Account Manager responsible for a territory in the Northeast. Currently she is the SVP/ Sales Director for the Southeast as well as manager many of our largest radio group customers including Urban1 ( Radio One), Cox Media Group and Entercom.
Prior to joining Nielsen Audio, Laura worked in the Washington DC market as an account executive selling for (then) market leader WPGC FM Radio.
During her 23 year tenure at Nielsen Audio, Laura has been very hands on with PPM. In her role as Senior Account Manager she assisted in the successful launch of the first US trial of PPM in Wilmington/Philadelphia. In 2001, Laura was promoted onto the Arbitron National Group Sales team, which is responsible for contract negotiations with Nielsen Audio’s largest broadcast group clients. In 2012, Laura added oversight of our Southeast Radio Team.
Laura received a B.S. in Communications from The University of Tennessee at Knoxville. Laura is married, has a son and lives in Virginia. Her personal interests include gardening, playing softball and golf.