Leigh Jacobs

Leigh Jacobs fell in love with radio in 8th grade, became deeply involved in his high school’s 10-watt FM station a year later and never recovered. After 16 years as a program director, he joined Critical Mass Media in 1999 and teamed with Carolyn Gilbert and Mike O’Connor to form NuVoodoo in 2010. He works with programmers and managers to generate ratings and strives to increase NuVoodoo’s knowledge of holy-grail consumers: likely ratings participants.