Rob Wagman

Rob Wagman’s Straight Path Media + Marketing consultancy continues to grow while the role of consultants in media has been drastically decreased.

“Talent and stations have quicker growth when the focus is less on rules and more on heart and emotions,” Wagman says. “Details have always been a content killer, and that is key in the separation of chaff and wheat in any performance based art, which radio is one.”

Rob believes effective social media engagement through memes, posts and video and powerful on-air engagement come from the same strategic and creative source.